---
title: "Amazon product image requirements: pass the main photo"
canonical: https://withicarus.com/blog/amazon-product-image-requirements
site: Icarus
description: "Amazon product image requirements for the main photo and extra images: white background, 85% fill, size and file type, plus a pass/fail check for any photo."
---

# Amazon product image requirements: pass the main photo

Amazon product image requirements for the main photo and extra images: white background, 85% fill, size and file type, plus a pass/fail check for any photo.

_October 7, 2026. Written with AI from the sources listed below, and checked automatically before it went live._

Amazon's main product image needs [a pure white background (RGB 255, 255, 255)](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d), and the product should [fill at least 85% of the frame](https://sellercentral.amazon.com/seller-forums/discussions/t/ec164cc9-ad64-4120-84a0-4cdd83b2cfa8). For zoom to work, [the longest side should measure 1,000 pixels or more](https://sellercentral.amazon.com/seller-forums/discussions/t/0149bdb3-2056-42ce-b0bb-9eef94e3d2b8), and [text, logos, watermarks and inset images](https://www.sellerlabs.com/blog/amazon-product-image-requirements-2026) stay off it.

This post lays out each rule for the main image and the extra images. Then you get a pass/fail check you can run on any photo, a fix for each common failure, and what changes when the photo was made with AI.

**Key takeaways**

- The main image sits on pure white, RGB 255, 255, 255.
- The product fills at least 85% of the frame.
- Make the file big enough for zoom, and bigger is better.
- Save the main image as a JPEG, with no text, logos or watermarks on it.
- AI photos follow the same rules, so check them the same way.

## What the main image must pass

The main image is the one shoppers see in search results. It has the strictest rules, and a listing with a weak main image loses clicks before anyone opens it.

![Stainless steel water bottle filling most of a pure white frame with a faint shadow under its base](https://icarus.b-cdn.net/blog/amazon-product-image-requirements/water-bottle-pure-white.png)

_Made with Icarus_

| Check | Main image rule |
| --- | --- |
| Background | [Pure white, RGB 255, 255, 255](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d) |
| Fill | [Product fills at least 85% of the frame](https://sellercentral.amazon.com/seller-forums/discussions/t/ec164cc9-ad64-4120-84a0-4cdd83b2cfa8) |
| Size | [Longest side 1,000 px minimum; 1,600+ px is better](https://sellercentral.amazon.com/seller-forums/discussions/t/0149bdb3-2056-42ce-b0bb-9eef94e3d2b8) |
| File type | [JPEG preferred; PNG, TIFF and GIF accepted](https://sellercentral.amazon.com/seller-forums/discussions/t/0149bdb3-2056-42ce-b0bb-9eef94e3d2b8) |
| Added graphics | [No text, logos, watermarks or inset images](https://www.sellerlabs.com/blog/amazon-product-image-requirements-2026) |
| Shadows | [Minimal shadows around the product are allowed](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d) |

The shadow rule matters more than people think. A soft shadow under the base makes a product look like it sits on a surface. A dark, spreading shadow turns part of your white background grey, and that's where photos fail.

One caution: these rules come from Amazon staff replies and seller posts on the Seller Central forum, plus a seller guide. Amazon updates its style guide, so read the current version for your category in Seller Central before a big upload. If you sell clothing, check that guide before you choose between a flat shot and an on-model shot for the main slot.

## How the extra images differ

[Most listings allow as many as 9 images, but only 7 show by default on desktop](https://www.sellerlabs.com/blog/amazon-product-image-requirements-2026). Put your strongest pictures in the first seven slots, because many shoppers never scroll past them.

The extra slots are where you show what the main image can't. A good set covers:

- A close-up of the detail buyers check: the stitching, the label, the texture.
- The product in use, in a real setting, so the buyer can picture owning it.
- A size shot next to a hand or a familiar object.
- The back, the side and the inside, if it opens.
- What comes in the box.

Keep the same size and file type on every image. Zoom only works if the photo is big enough, and shoppers zoom on the extra images as much as on the main one.

## Run a pass/fail check on any photo

Run this on every main image before you upload, whether it came from a studio, your phone or an AI tool.

![Seller holding a leather wallet next to a printed photo of it to compare colour and stitching](https://icarus.b-cdn.net/blog/amazon-product-image-requirements/seller-checks-wallet-photo.png)

_Made with Icarus_

- [ ] Sample the background in any image editor: every corner and the area near the product should read 255, 255, 255.
- [ ] Look at the product's edges: its longer side should reach across most of the frame, with only a thin white border.
- [ ] Open the file details and confirm the longer edge measures 1,000 px or more, ideally 1,600 px.
- [ ] Confirm the file is a JPEG.
- [ ] Scan for anything added on top: text, a badge, your logo in a corner, a watermark, a small inset picture.
- [ ] Check the shadow: soft and close to the product, not a grey patch across the floor.
- [ ] Compare the photo with the real product: colour, logo, print and stitching should match what the buyer receives.

If you'd rather not sample pixels by hand, drop the photo into the free [product image requirements checker](https://withicarus.com/tools/marketplace-image-requirements). It shows what passes and what to fix: size, file type, file size and a pure white background. The [product image resizer](https://withicarus.com/tools/product-image-resizer) then gives you a square JPEG on pure white at the right size.

## Common failures and how to fix them

Most rejected or weak main images fail on the same few things. Here's each one and its fix.

1. **Off-white background.** Studio paper and phone shots often come out cream or light grey. Remove the background, place the product on true white, then sample the corners again.
2. **Too much empty space.** The product sits small in the middle of a big white square. Crop tighter until it fills at least 85% of the frame, then add back an even margin.
3. **Too small to zoom.** The longer edge falls short of 1,000 px. Reshoot at full camera resolution, or make the photo bigger and sharper with an upscaler, and check the edges stay clean.
4. **Text or a badge on the photo.** Sale tags, "bestseller" stickers and logos in a corner all go. Move that information to the extra images or your listing copy.
5. **Heavy shadow or reflection.** Soften the light, or edit the shadow down until it hugs the base.
6. **Wrong file type.** Export as JPEG. Many editors save PNG by default.
7. **Props in the main shot.** Keep only what the buyer receives. Save props for a lifestyle image in the extra slots.

## What changes when the photo is made with AI

The rules don't change. A photo made with AI goes through the same check as one from a studio, and it can fail in its own ways.

Watch for three things. AI tools often make a near-white background that looks fine but samples a few points off pure white. They can shift a colour, bend a logo or blur small print on a label. And they sometimes add props or text you never asked for.

In Icarus, you upload one clear photo of your product and [product pinning](https://withicarus.com/features/exact-product) keeps its real colour, logo and stitching in every image. You can ask for the main shot in plain words:

> A stainless steel water bottle standing upright on a pure white background, soft even studio light, front view, the bottle filling most of the frame, with a faint soft shadow under the base

Try this prompt in Icarus: https://withicarus.com/dashboard?prompt=A%20stainless%20steel%20water%20bottle%20standing%20upright%20on%20a%20pure%20white%20background%2C%20soft%20even%20studio%20light%2C%20front%20view%2C%20the%20bottle%20filling%20most%20of%20the%20frame%2C%20with%20a%20faint%20soft%20shadow%20under%20the%20base

If the background comes out slightly off, or a prop sneaks in, open the photo, press Edit and write the change, like "make the background pure white and remove the prop". An image edit costs $0.05, or $0.07 at 4K. A 2K image costs $0.03, or $0.05 when it holds a saved product, and you see each shot's price before you make it.

Icarus doesn't check your photo against Amazon's rules for you, and it can't promise Amazon will accept it. Run every result through the pass/fail check above, read the label up close, and compare it with the real product before you upload.

## Questions

### What background does Amazon require for the main image?

An Amazon staff reply on the Seller Central forum says main images need [a pure white background (RGB 255, 255, 255)](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d). Sample the corners in an image editor to check, because off-white often looks white on screen.

### What size should Amazon product images be?

A Seller Central forum post says [zoom needs a longest side of 1,000 pixels or more, and 1,600+ is best](https://sellercentral.amazon.com/seller-forums/discussions/t/0149bdb3-2056-42ce-b0bb-9eef94e3d2b8). Shoot bigger than you need and resize down, not up.

### Can my Amazon main image have a shadow?

Amazon staff say the guidelines allow [minimal shadows around the product](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d). Keep the shadow soft and close to the base so the rest of the background stays pure white.

### How many images can an Amazon listing have?

Seller Labs says [most listings allow as many as 9 images, with 7 showing by default on desktop](https://www.sellerlabs.com/blog/amazon-product-image-requirements-2026). Put your most useful pictures in the first seven slots.

### Can I use AI-made photos on Amazon?

Whatever made the photo, it has to pass the same main image check: white background, fill, size, file type and nothing added on top. Check that the colour, logo and label match your real product, and read Amazon's current rules for your category before you upload.

## Sources

- [Boost Your Sales with Amazon-Compliant Product Images (Seller Central forum)](https://sellercentral.amazon.com/seller-forums/discussions/t/ec164cc9-ad64-4120-84a0-4cdd83b2cfa8)
- [Pure White Product, White Background Requirement (Seller Central forum, Kai_Amazon)](https://sellercentral.amazon.com/seller-forums/discussions/t/11e6e2c1-305f-4960-8f12-970bcb65464d)
- [Product Photography Standards: What's New in 2026 (Seller Central forum)](https://sellercentral.amazon.com/seller-forums/discussions/t/0149bdb3-2056-42ce-b0bb-9eef94e3d2b8)
- [Amazon Product Image Requirements 2026: Full Spec Guide (Seller Labs)](https://www.sellerlabs.com/blog/amazon-product-image-requirements-2026)

---

Site: Icarus (https://withicarus.com)
Canonical: https://withicarus.com/blog/amazon-product-image-requirements
Contact: tanmay@onai.studio