---
title: "Icarus in iMessage"
canonical: https://withicarus.com/imessage
site: Icarus
description: "Your CMO, in your pocket. You decide, it does the work: ideas, ads, shoots, films and tests, all by text. Join the waitlist."
---

# Icarus in iMessage

Your CMO, in your pocket. You decide, it does the work: ideas, ads, shoots, films and tests, all by text. Join the waitlist.

**Your CMO. In your pocket.** You decide. It does the work. Ideas, ads, shoots, films and tests. All by text.

Join the waitlist at https://withicarus.com/imessage. Free to join. You'll need an iPhone, iPad or Mac.

## What it looks like in your texts

An illustration of what's coming:

- You: (photo: A pink ombre tee with a dragon print, the product photo)
- You: Make a Reels video of this tee on a model
- Icarus: (video: A vertical studio video of a model in the tee, showing its dragon back print)
- Icarus: Here it is. Want a few more takes?

Saffron Lane, the team chat:

- Icarus: Weekly update: the spring ads are live, and the red dress one is doing best. I'm making two more like it.
- Icarus: (photo: The winning ad: a model in a red ruffled dress with a racket on a blue tennis court)
- Maya, Social lead: @Icarus love it. Show us the next one
- Icarus: (photo: The next one: a model in a red ruffled dress with a racket on a blue tennis court, with film grain)

## What your CMO does

You decide. It executes.

- **Ads.** Shoots and static ads for every drop. You'd text: "ads for the spring drop"
- **Films and UGC.** Short films and creator-style videos from one photo. You'd text: "ugc ad for this tee"
- **Catalogue shots.** Every product on white, ready for the store. You'd text: "shoot the catalogue on white"
- **Your taste.** Show it what you love. Everything after matches. You'd text: "this is our vibe"
- **Campaign ideas.** Concepts for your next launch. You pick. You'd text: "ideas for the summer drop"
- **Campaigns, run.** Your ads go live where your customers are. You'd text: "put the winners live"
- **A/B tests.** Versions of each ad, side by side. Keep the winners. You'd text: "test two versions"
- **Weekly updates.** How your ads did, in plain words. You'd text: "how did last week go?"

## Be first in line

Seven quick questions. We let people in a few at a time. The form at https://withicarus.com/imessage#early-access asks:

- Brand, and website or instagram (optional)
- What you sell Fashion, Beauty, Jewellery, Home, Food and drink, Something else
- Monthly spend on content and ads Under $1k, $1k to $5k, $5k to $20k, $20k+, Something else
- What first? Ad films, Shoots and statics, Social posts and stories, Your own AI influencer, Planning the content calendar, Testing what ads work, Something else
- Who makes your content? Us, An agency, Freelancers, Nobody yet, Something else
- iPhone number (optional), we'll text you when it's your turn.

## Your whole team, one CMO

Everyone texts it. The team shares one chat.

- Ruth - Founder: Made the spring ads
- Kabir - Catalogue lead: Shot the new catalogue
- Maya - Social lead: Made the Reels for the launch
- Leo - Ads lead: Found the ad that's winning

Saffron Lane, the team's group chat:

- Kabir, Catalogue lead: @Icarus the white drape dress on plain white, for the store
- Icarus: (photo: A model in a white draped mini dress with a long sash and black heels, on a plain white background)

## Questions

### What is Icarus in iMessage?

A CMO in your texts. You decide, it does the work: ideas, ads, shoots, films and tests.

### Can I use it now?

Not yet. We let people in a few at a time and email you when it's your turn.

### What can Icarus do today?

In your browser, and in Claude and ChatGPT, it makes ads, shoots and short films.

### What comes later?

Thinking up, running and testing campaigns, and weekly updates on how they did.

### Can my team use it together?

That's the plan: add it to your group chat, and anyone can ask with @Icarus.

### Which devices will it work on?

iPhone, iPad and Mac. Not Android.

### What does it cost?

The waitlist is free. Pricing comes at launch.

### Do I need an Icarus account?

Yes. It's how we know where to email you.

## Bring a CMO onto your team

You decide. It does the work. Join the waitlist.


---

Site: Icarus (https://withicarus.com)
Canonical: https://withicarus.com/imessage
Contact: tanmay@onai.studio