---
title: "Ad image sizes"
canonical: https://withicarus.com/tools/ad-image-sizes
site: Icarus
description: "The published size, shape and file limits for each ad placement, and a check of which ones an image fits."
---

# Ad image sizes

The published size, shape and file limits for each ad placement, and a check of which ones an image fits.

## Placements

| Placement | Shape | Recommended | Minimum | File | Max file size |
| --- | --- | --- | --- | --- | --- |
| Facebook feed | 4:5 | 1440 x 1800 px | 600 x 750 px | JPG or PNG | 30 MB |
| Instagram feed | 4:5 | 1440 x 1800 px | 500 px wide | JPG or PNG | 30 MB |
| Instagram Stories | 9:16 | 1440 x 2560 px | 500 px wide | JPG or PNG | 30 MB |
| Instagram Reels | 9:16 | 1440 x 2560 px | 500 px wide | JPG or PNG | 30 MB |
| Google Shopping | Any | 1500 x 1500 px or above | 500 x 500 px | JPEG, WebP, PNG, GIF, BMP or TIFF | 16 MB |
| Pinterest | 2:3 | 1000 x 1500 px | None published | PNG or JPEG | 20 MB |

Platforms change their specs. Check the source before a big buy.

## Notes per placement

### Facebook feed

- Meta allows 3% either side of 4:5.

Source: Meta Ads Guide: image ad on Facebook feed (https://www.facebook.com/business/ads-guide/update/image/facebook-feed), checked 19 September 2026.

### Instagram feed

- 4:5 is what Meta recommends. Anything from 4:5 to 1.91:1 is supported, so a square 1:1 image also runs.

Source: Meta Ads Guide: image ad on Instagram feed (https://www.facebook.com/business/ads-guide/update/image/instagram-feed), checked 19 September 2026.

### Instagram Stories

- Keep text and logos out of the top 14%, the bottom 35% and 6% down each side.

Source: Meta Ads Guide: image ad on Instagram Stories (https://www.facebook.com/business/ads-guide/update/image/instagram-story), checked 19 September 2026.

### Instagram Reels

- Keep text and logos out of the top 14%, the bottom 35% and 6% down each side.

Source: Meta Ads Guide: image ad on Instagram Reels (https://www.facebook.com/business/ads-guide/update/image/instagram-reels), checked 19 September 2026.

### Google Shopping

- Any shape. 500 x 500 px is the minimum for every product from 31 January 2027.
- Up to 64 megapixels. Solid white or see-through background. No watermarks, promotional text or borders.
- The product fills 75% to 90% of the photo.

Source: Google Merchant Center Help: Image link [image_link] (https://support.google.com/merchants/answer/6324350), checked 19 September 2026.

### Pinterest

- Pinterest recommends 2:3. It does not publish a minimum pixel size for a standard image Pin.

Source: Pinterest Business Help: Pinterest product specs (https://help.pinterest.com/en/business/article/pinterest-product-specs), checked 19 September 2026.

## How the crop is worked out

A crop takes the biggest part of your image that has the placement's shape, from the middle. So a square image in a 4:5 feed loses 20% off the left and right. Shoot with a bit of room around the product and a crop costs you nothing.

TikTok is not listed. Its ads help pages did not load when these were checked, and a spec we cannot read on an official page does not go on this page.

## The tool

Upload an image at https://withicarus.com/tools/ad-image-sizes and it says which placements it fits, which need a crop, and which it is too small for. Free, no account.


---

Site: Icarus (https://withicarus.com)
Canonical: https://withicarus.com/tools/ad-image-sizes
Contact: tanmay@withicarus.com