--- title: "Marketplace image requirements" canonical: https://withicarus.com/tools/marketplace-image-requirements site: Icarus description: "The published photo rules for Amazon, Shopify, Etsy, eBay and Google Shopping, with the source and the date each was read." --- # Marketplace image requirements The published photo rules for Amazon, Shopify, Etsy, eBay and Google Shopping, with the source and the date each was read. ### Amazon US Checked 14 September 2026. - File types: JPEG (preferred), PNG, TIFF, non-moving GIF - Minimum size: 500 px on the longest side - Zoom: 1,000 px or more on the longest side - Maximum size: 10,000 px on the longest side - Colour: RGB. Convert CMYK to RGB - Main photo background: Pure white, RGB 255, 255, 255 - Product fill: About 85% of the photo - Clothing main photo: Close to 3:4 or taller, on a standing model Checked by looking: - The product fills about 85% of the photo. - The whole product, shown once, one unit. No props that don't come with it. - No text, logos, watermarks, borders, badges or star ratings. - No mannequin or hanger. Adult clothing is shown on a standing model. - A photo-real person made with AI must be tagged contains-synthetic-performer in the file's details (XMP subject). Where their own pages disagree: - Amazon's image guide measures the 500 px minimum on the longest side; its upload errors page says the shortest side. This checker follows the image guide. - Amazon does not publish a maximum file size in MB for single images. Sources: Amazon Seller Central: Product image guide (https://sellercentral.amazon.com/help/hub/reference/external/G1881), Amazon Seller Central: Technical image file requirements (https://sellercentral.amazon.com/help/hub/reference/external/G9FUUH87RBNXGKB7), Amazon Seller Central: Image guidelines for clothing (https://sellercentral.amazon.com/help/hub/reference/external/G200498950) ### Amazon India Checked 14 September 2026. - File types: JPEG (preferred), PNG, TIFF, non-moving GIF - Minimum size: 500 px on the longest side - Zoom: 1,001 px or more on the longest side - Maximum size: 10,000 px on the longest side - Main photo background: Pure white, #FFFFFF - Product fill: At least 85% of the photo - Kids and baby: Shot flat, not on a model Checked by looking: - The product fills about 85% of the photo. - The whole product, shown once, one unit. No props that don't come with it. - No text, logos, watermarks, borders, badges or star ratings. - No mannequin or hanger. Adult clothing is shown on a standing model. - A photo-real person made with AI must be tagged contains-synthetic-performer in the file's details (XMP subject). - Kids' and baby items are shot flat, not on a model. - No packaging, brand tags or visible mannequins, except for socks and stockings. Where their own pages disagree: - Amazon.in is testing automatic grey or beige backgrounds on some fashion main photos. Sellers still upload on white. Sources: Amazon.in Seller Central: Product image guide (https://sellercentral.amazon.in/help/hub/reference/external/G1881), Amazon.in Seller Central: Image requirements (https://sellercentral.amazon.in/help/hub/reference/external/G9D4LHG7VDLCMHTY) ### Shopify Checked 14 September 2026. - File types: PNG (best), JPEG, WebP, GIF, TIFF, HEIC, BMP, SVG, PSD - Recommended size: 2048 x 2048 px for square photos - Maximum size: 5000 x 5000 px (25 megapixels) - Maximum file size: Under 20 MB - Shape: Any, but the same across your photos - Background: Your choice Checked by looking: - Use the same shape for every product photo in your store. - Up to 250 photos, videos or 3D models per product. Where their own pages disagree: - One Shopify help page gives the upload limit as 20 megapixels; the product media page says 25. This checker uses 5000 px a side. Sources: Shopify Help Center: Product media types (https://help.shopify.com/en/manual/products/product-media/product-media-types), Shopify Help Center: Adding product media (https://help.shopify.com/en/manual/products/product-media/add-media) ### Etsy Checked 14 September 2026. - File types: JPG, PNG, GIF, SVG, HEIC (no moving GIFs) - First photo minimum: 635 px wide and high, or it shows lower in search - Recommended size: 2000 px or more on each side - File size: Over 1 MB may not finish uploading - Colour: Converted to sRGB - Photos per listing: Up to 20, plus 2 videos Checked by looking: - The first photo is landscape or square. It sets the shape for the rest. - Leave space around the product: thumbnails get cropped. - No transparent PNGs: the see-through parts turn black. - Files over 1 MB may not finish uploading. - Up to 20 photos and 2 videos per listing. Sources: Etsy Help: Photo tips for listings (https://help.etsy.com/hc/en-us/articles/115015663347), Etsy Help: How to create a listing (https://help.etsy.com/hc/en-us/articles/115015628707) ### eBay Checked 19 September 2026. - File types: JPEG, PNG, GIF, TIFF, BMP, WebP, HEIC, AVIF - Minimum size: 500 x 500 px - Recommended size: About 1600 x 1600 px - Maximum file size: 12 MB per photo - Shape: 1:1 or 16:9 work best - Photos per listing: Up to 24 Checked by looking: - No badges, logos, copyright notices or watermarks on the photo. - No borders, text or artwork added to the photo. - A used item needs your own photo, not a catalogue or stock photo. - Up to 24 photos per listing, and at least one. Sources: eBay Help: Picture requirements and tips (https://www.ebay.com/help/selling/listings/adding-pictures-listings/picture-requirements-tips?id=4148) ### Google Shopping Checked 19 September 2026. - File types: JPEG, WebP, PNG, GIF, BMP, TIFF - Minimum size: 500 x 500 px for every product from 31 January 2027 - Recommended size: 1500 x 1500 px or above - Maximum size: 64 megapixels - Maximum file size: 16 MB - Background: Solid white or see-through - Product fill: 75% to 90% of the photo Checked by looking: - The product fills 75% to 90% of the photo. - A solid white or see-through background. A styled photo that clearly shows the product is also allowed. - No watermarks, brand logos, barcodes, prices, promotional words or borders. - No calls to action such as buy. Where their own pages disagree: - Google allows a styled or lifestyle photo that clearly shows the product, so this checker's white background result is a guide, not a hard rule. Sources: Google Merchant Center Help: Image link [image_link] (https://support.google.com/merchants/answer/6324350) ## The tool Upload a photo at https://withicarus.com/tools/marketplace-image-requirements and it checks it against each marketplace's published rules. Free, no account. --- Site: Icarus (https://withicarus.com) Canonical: https://withicarus.com/tools/marketplace-image-requirements Contact: tanmay@hooked.design