--- title: Icarus: The AI agent that makes creatives canonical: https://withicarus.com/welcome site: Icarus description: Icarus is an AI agent that makes creatives according to your taste. Tell it what you need and it shoots it. Images and video, products, people, social. --- # Icarus: The AI agent that makes creatives Icarus is an AI agent that makes creatives according to your taste. Tell it what you need and it shoots it. Images and video, products, people, social. ## What Icarus does - Tell Icarus what you need in plain words, the way you would brief a director. It writes the prompts for you. - Build a mood board with Icarus before the shoot. - Keep the same model face in every shot. - Show your real product: your real color, logo and stitching. - Turn any image into a video, or make one from a description. - Edit, extend and upscale images in the same chat. - Save a scene as a studio preset and reuse it in one click. - Use Icarus inside Claude, ChatGPT and other AI apps through MCP. ## Questions ### What is Icarus? Icarus is an AI agent that makes creatives according to your taste. Tell it what you need in plain words and it shoots it, image or video. ### How much does Icarus cost? Icarus runs on a monthly plan. You pick a plan and that amount lands in your balance to spend on what you make. If you need more before the month is out, you can add credits any time. Icarus White Club is custom priced for teams that want dedicated onboarding, Slack support, and a dedicated account manager. ### Can I try Icarus for free? Yes. You can try Icarus for free before you pay. ### Can I use my own API key? Yes, on any paid plan. Bring your own OpenAI or Higgsfield key and the parts they cover run free. You pay those services directly, usually a few cents. ### Does Icarus keep the same model face across images? Yes. Face locking holds the same model face across every shot, so one person stays consistent across scenes, poses, outfits, and lighting. ### Can Icarus match my product exactly? Yes. Product pinning keeps your real product in every image: your real color, logo and stitching. ### Can Icarus make video? Yes. Icarus turns any image you make into a video, or makes one from a plain description. Use it for reels, ads, and product pages. ### Do I own the images I make? Yes. Every image and video is yours for commercial use, with no licensing fees and no attribution. ### Who uses Icarus? Fashion and lifestyle brands who shoot often. Icarus is built for anyone who needs an image, from store owners and marketers to designers and creators. ### Do I need any AI skills to use Icarus? No. Icarus is built for people who have never used an AI tool. Just describe what you want in plain words and Icarus makes it. ## Links - Pricing: https://withicarus.com/pricing - Enterprise: https://withicarus.com/enterprise - MCP: https://withicarus.com/mcp --- Site: Icarus (https://withicarus.com) Canonical: https://withicarus.com/welcome Contact: tanmay@onai.studio