Icarus
The size each placement asks for, taken from its own help pages. Drop an image and see where it runs as is, where it needs a crop, and how much comes off. It runs in your browser, so your image never leaves your computer.
The sizes each placement wants
Need a square for a marketplace instead? Use the product image resizer.
Try Icarus| Placement | Shape | Recommended | Minimum | File | Max file size |
|---|---|---|---|---|---|
| Facebook feed | 4:5 | 1440 x 1800 px | 600 x 750 px | JPG or PNG | 30 MB |
| Instagram feed | 4:5 | 1440 x 1800 px | 500 px wide | JPG or PNG | 30 MB |
| Instagram Stories | 9:16 | 1440 x 2560 px | 500 px wide | JPG or PNG | 30 MB |
| Instagram Reels | 9:16 | 1440 x 2560 px | 500 px wide | JPG or PNG | 30 MB |
| Google Shopping | Any | 1500 x 1500 px or above | 500 x 500 px | JPEG, WebP, PNG, GIF, BMP or TIFF | 16 MB |
| 2:3 | 1000 x 1500 px | None published | PNG or JPEG | 20 MB |
Platforms change their specs. Check the source before a big buy.
Source: Meta Ads Guide: image ad on Facebook feed. Checked on 19 September 2026.
Source: Meta Ads Guide: image ad on Instagram feed. Checked on 19 September 2026.
Source: Meta Ads Guide: image ad on Instagram Stories. Checked on 19 September 2026.
Source: Meta Ads Guide: image ad on Instagram Reels. Checked on 19 September 2026.
Source: Google Merchant Center Help: Image link [image_link]. Checked on 19 September 2026.
Source: Pinterest Business Help: Pinterest product specs. Checked on 19 September 2026.
A crop takes the biggest part of your image that has the placement's shape, from the middle. So a square image in a 4:5 feed loses 20% off the left and right. Shoot with a bit of room around the product and a crop costs you nothing.
TikTok is not listed. Its ads help pages did not load when these were checked, and a spec we cannot read on an official page does not go on this page.
Selling on a marketplace rather than running ads? The product image resizer makes the square JPEG Amazon, Shopify, Etsy, eBay and Google Shopping want.
