---
title: "AI fashion photography"
canonical: https://withicarus.com/ai-product-photography/fashion
site: Icarus
description: "Put your garments on a model in any scene from one product photo. Same face across the whole set, real colour, print and stitching."
---

# AI fashion photography

Put your garments on a model in any scene from one product photo. Same face across the whole set, real colour, print and stitching.

Upload one photo of your garment and one clear photo of a face. Icarus dresses your model and shoots the look in any scene you describe, with the same face across every shot.

## What you get

- **On-model photos from one garment photo.** Start from the photo you already have of the piece. No studio, no model booking.
- **One model for the whole collection.** Face locking keeps the same person across scenes, poses, outfits and lighting, so a lookbook reads as one shoot.
- **The real fabric, not a guess.** Product pinning keeps your garment's real colour, print and stitching in every image.
- **Reels from the same set.** Turn any photo you like into a short video for reels and ads.

## How it works

1. Upload one photo of the garment and one clear photo of your model's face.
2. Describe the shot in plain words: the scene, the light, the mood.
3. Generate, keep the ones you like, and turn any of them into a video.

## Questions

### Can I turn a flat lay into an on-model photo?

Yes. Upload the flat lay as your product photo, add a face, and describe the scene. Icarus puts the garment on the model.

### Will the model look the same in every photo?

Yes. Face locking holds one face across every shot, through new scenes, poses, outfits and lighting.

### Can I use these photos in my store and ads?

Yes. Every image and video you make is yours for commercial use, with no licensing fees and no attribution.

### How much does it cost?

You see each shot's price before you make it. Pick a monthly plan or top up and pay as you go; every price is on the pricing page.

## Keep exploring

- [AI photoshoots for ethnic wear](https://withicarus.com/ai-product-photography/ethnic-wear): On-model photos of sarees, lehengas and kurtas from one product photo. The embroidery, colour and drape stay true to the piece.
- [AI footwear photography](https://withicarus.com/ai-product-photography/footwear): On-foot, styled and lifestyle shots of your shoes from one product photo. Your real colour, logo and stitching in every image.
- [The same face in every photo](https://withicarus.com/features/same-face): Face locking keeps one model's face across every AI photo: new scenes, poses, outfits and lighting, one consistent person.
- [Turn your photos into video](https://withicarus.com/features/photo-to-video): Turn any product or model photo you make in Icarus into a short video in one step, for reels, ads and product pages. Or start from a description.

## Start

- [Start making](https://withicarus.com/dashboard/home)
- [See pricing](https://withicarus.com/pricing)


---

Site: Icarus (https://withicarus.com)
Canonical: https://withicarus.com/ai-product-photography/fashion
Contact: tanmay@onai.studio