---
title: "The same face in every photo"
canonical: https://withicarus.com/features/same-face
site: Icarus
description: "Face locking keeps one model's face across every AI photo: new scenes, poses, outfits and lighting, one consistent person."
---

# The same face in every photo

Face locking keeps one model's face across every AI photo: new scenes, poses, outfits and lighting, one consistent person.

A campaign only works if the model is the same person in every frame. Face locking holds one face across scenes, poses, outfits and lighting.

## What you get

- **One clear photo is enough.** Start from a single face-focused photo of your model.
- **Any scene, same person.** Change the place, the pose, the outfit and the light; the face stays.
- **Save the face once.** Save your model as a character and use them in every shoot after.

## How it works

1. Upload one clear, face-focused photo of your model and save them.
2. Tag them in any shot with your product and the scene.
3. Make the whole set; the same face carries through every image and video.

## Questions

### How many photos of the model do I need?

One. A single clear, face-focused photo works best; several angles reduce consistency.

### Does it work in video too?

Turn any image you make into a video in one step, and the model comes with it.

### Can I use these photos in my store and ads?

Yes. Every image and video you make is yours for commercial use, with no licensing fees and no attribution.

## Keep exploring

- [Your exact product, in every shot](https://withicarus.com/features/exact-product): Product pinning keeps your real product in every AI photo: the colour, logo and stitching you made, shot after shot, from one clear photo.
- [Turn your photos into video](https://withicarus.com/features/photo-to-video): Turn any product or model photo you make in Icarus into a short video in one step, for reels, ads and product pages. Or start from a description.
- [AI fashion photography](https://withicarus.com/ai-product-photography/fashion): Put your garments on a model in any scene from one product photo. Same face across the whole set, real colour, print and stitching.
- [AI eyewear photography](https://withicarus.com/ai-product-photography/eyewear): Show sunglasses and frames on a model in any scene from one product photo. One face across the collection, your real frames.

## Start

- [Start making](https://withicarus.com/dashboard/home)
- [See pricing](https://withicarus.com/pricing)


---

Site: Icarus (https://withicarus.com)
Canonical: https://withicarus.com/features/same-face
Contact: tanmay@onai.studio